Hey Scrub,
Good question!
I do know that when it comes to memory both short term and long term, people tend to remember items at the beginning and at the end. Sadly, the items in the middle tend to get forgotten. I can not say for certain whether this would affect peoples' choices when looking through a phone book, but it is something to consider.
Tim
Good question!
I do know that when it comes to memory both short term and long term, people tend to remember items at the beginning and at the end. Sadly, the items in the middle tend to get forgotten. I can not say for certain whether this would affect peoples' choices when looking through a phone book, but it is something to consider.

Tim
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