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Behind the scenes of the DA Microfiber Correction System launch

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  • #1

    Behind the scenes of the DA Microfiber Correction System launch

    Yesterday (2.16.11) we conducted a webinar for the distributors who will be carrying our new DA Microfiber Correction System so that we could not only introduce the system to them, but give them a variety of marketing tools, background info, and even a live demo of the system. This was a first for us and it was not only a huge success, but a lot of fun at the same time. We thought you might like to have a little peek behind the scenes.

    This is the crew setting up before our dry run in the morning.


    Control Central, as it were.


    The TV screen to the left shows a live shot from the garage next door, and the large SmartBoard monitor in the middle shows what the distributors saw from their remote locations: live video feed, a PowerPoint Presentation, and a small chat window for asking questions.


    Getting things lined up in the garage:


    Lights, camera........


    Michael Stoops
    Senior Global Product & Training Specialist | Meguiar's Inc.

    Remember, this hobby is supposed to be your therapy, not the reason you need therapy.
    Tags: None
  • #2
    Re: Behind the scenes of the DA Microfiber Correction System launch

    Pretty cool, Mike.

    The garage doubles as a taping studio!

    Comment

    • #3
      Re: Behind the scenes of the DA Microfiber Correction System launch

      Very cool!
      Rasky's Auto Detailing

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      • #4
        Re: Behind the scenes of the DA Microfiber Correction System launch

        Pretty neat.
        Brian

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        • #5
          Re: Behind the scenes of the DA Microfiber Correction System launch

          Not quite what I expected. I thought I'd see Secret Service or at a minimum a Brink's truck making a delivery.

          Still way cool and congratulations on a game changing product launch.

          "fishing for swirls in a sea of black"
          ~~~~~~~~~~~~~~~~~~~~~~
          David

          Comment

          • #6
            Re: Behind the scenes of the DA Microfiber Correction System launch

            Great to see Meguiar's utilizing this technology. When implemented correctly,I find Webinars are an excellent way to distribute info.

            BTW - Where was my invite?? (jk)
            Andy W.
            Bimmers - '72 Tii, '74 Tii, '88 M3, '91 318is, & '01 330i
            Ford - '91 Ranger

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            • #7
              Re: Behind the scenes of the DA Microfiber Correction System launch

              Originally posted by ClearlyCoated View Post
              Pretty cool, Mike.

              The garage doubles as a taping studio!
              Yes, we shot all of our Quik Tips Videos there, and we will again with our next batch.
              Michael Stoops
              Senior Global Product & Training Specialist | Meguiar's Inc.

              Remember, this hobby is supposed to be your therapy, not the reason you need therapy.

              Comment

              • #8
                Re: Behind the scenes of the DA Microfiber Correction System launch

                Man you guys don't muck around do you?

                Thanks for sharing!
                Originally posted by Blueline
                I own a silver vehicle and a black vehicle owns me. The black one demands attention, washing, detailing, waxing and an occasional dinner out at a nice restaurant. The silver one demands nothing and it looks just fine. I think the black vehicle is taking advantage of me, and the silver car is more my style. We can go out for a drive without her makeup and she looks fine. If I want to take the black one out, it is three or four hours in the "bathroom" to get ready.

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                • #9
                  Re: Behind the scenes of the DA Microfiber Correction System launch

                  Cool Stuff Mike!

                  I once put swirls in my paint just to see what it looked like.
                  I don't always detail cars, but when I do, I prefer Meguiar's.
                  Remove swirls my friends.

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                  • #10
                    Re: Behind the scenes of the DA Microfiber Correction System launch

                    Thanks for sharing Mike!
                    2011 Car Crazy Showcase SEMA Team

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