I really think the beginning of the end came at the close of the latest round of "Pony Car Wars" with the demise of the Camaro/Trans Am. Chevrolet was able to absorb the loss of that market share by catering to the upper class of buyer with their tiered Corvette line: C6, C6 Z51, C6 Z06, and now the ZR1. You can drop in and pick up a Vette in any flavor from $45k to $100k with class and price range setting performance. Those wanting a Chevy with a smaller price tag or sport compact buyers could always step into a supercharged Cobalt SS.
Ford has the same range in the next lower pricing bracket for its Mustang: V6, GT, GT500, etc. Dodge played off namesakes with their Charger and Challenger in plain-jane to pumped up SRT versions. They made an impact in the sport compact market with the pocket rocket Neon SRT4. And of course they stayed true to the big dog with the Viper.
Pontiac just wasn't a player in this market and seemed to go a more "edgy" route with the G3 and G6. The Aztec was a horrible interpretation of the small SUV or crossover vehicle. Chevrolet, Dodge, and Ford all have extremely viable lines in their full-size trucks, SUV's, and big diesels but once Pontiac stepped away from its sports car heritage and abandoned the GTO it was left with no real identity.
Sad to see it go and there's the feeling that seemingly something isn't right when there's a Camaro out there but no Firebird to match. I guess when you take a good, long look at the line-up there is nothing that really stirs the emotion to have to have any of them and that's how it ends for an historic brand...

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