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I agree the the average Joe is looking for bargain/economically priced product, not a $35 wax. This is probably why we do not see other product lines Wally World has made attempts to sell in recent years to change or re-position their image. The one thing I see the most in stores is is non-detail orientated people with a baffled looks on there face standing in the aisle. Because they do not know what a product does do to different term/name for same type of product or which product will best fit their needs, work the easiest and fastest. I try to help some people make the decided on a better product. So I agree a small size bottle would be ideal for this situation and price point.
Yup, I could probably convince some people to try a $10 Megs product over a $4-5 no-name product... but at $25, its really difficult to convince someone with no knowledge on detailing to buy a product - even if it is 4x quantity. Ofcourse, I have not done any extensive market research like Megs/Walmart probably did, so I may be wrong.
Are the products in the regular car care aisle or in the auto paint aisle?
Not that you can probably go into specifics, but who selected the stores Megs or Wally and which products?
The products should be in the regular car care aisle. As to how the products and stores were selected, I'm sure we made strong recommendations for products and most likely not all suggestions were taken (which is completely normal) but the folks at WalMart most likely chose the specific stores based on a whole range of criteria. I'm not directly involved in those discussions, though.
This is NICE!! I live fairly close to Mountain View, CA... might drive by to check it out.
IMO, it would be nice to have the 8oz samplers too. Most people coming to wal-mart are not pro detailers. The average joe is more likely to swoop the 8oz than 32oz bottles. Ofcourse, the average joe's coming to Wal-mart are also likely to pick a $5 no-name brand over the more expensive (and better) Meguiar's product.
I agree the the average Joe is looking for bargain/economically priced product, not a $35 wax. This is probably why we do not see other product lines Wally World has made attempts to sell in recent years to change or re-position their image. The one thing I see the most in stores is is non-detail orientated people with a baffled looks on there face standing in the aisle. Because they do not know what a product does do to different term/name for same type of product or which product will best fit their needs, work the easiest and fastest. I try to help some people make the decided on a better product. So I agree a small size bottle would be ideal for this situation and price point.
Mike, thanks for posting the list of stores. None of the stores are near me, but I think selling Mirror glaze/SMAT products in Wal Mart is a great idea. The list give us the opportunity to recommend a local, convenient, friendly and familiar place to purchase a product which maybe recommended on a car enthusiast forum. Also this feeds many people need for instant gratification and helps people work on the motivation to get the job done. As some local PBE or Auto supply houses do not sell to the general public, are not open 24 hours a day, usually deal in cash or check sales only and can be less than inviting to the average Joe.
Are the products in the regular car care aisle or in the auto paint aisle?
Not that you can probably go into specifics, but who selected the stores Megs or Wally and which products?
I stopped by one Walmart listed and I only saw M205, D300 and D301. I was surprised to see a few products and not all of them. Especially the MF pads... It's a system so if they're going to display the MF system liquids, they need to display the pads as well.
This is NICE!! I live fairly close to Mountain View, CA... might drive by to check it out.
IMO, it would be nice to have the 8oz samplers too. Most people coming to wal-mart are not pro detailers. The average joe is more likely to swoop the 8oz than 32oz bottles. Ofcourse, the average joe's coming to Wal-mart are also likely to pick a $5 no-name brand over the more expensive (and better) Meguiar's product.
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