Announcement

**SwunMurrieta** · Nov 5, 2013, 01:17 AM

Re: DUB Line - Developed by Meguiar's

This is awesome. The wheel cleaner sounds really cool since you can see it changing color. The fragrances alone make me want to try all of these. Also, I am suddenly craving a fruit smoothie.

**The Guz** · Nov 5, 2013, 01:28 AM

Re: DUB Line - Developed by Meguiar's

The wheel cleaner sounds interesting. I will definitely look into it. Hopefully a larger version is available for the detailer line. How do the spray wax and spray detailer compare to ultimate line up?

**jankerson** · Nov 5, 2013, 04:02 AM

Re: DUB Line - Developed by Meguiar's

Interesting, wonder what line these are replacing?

**ca2kjet** · Nov 5, 2013, 05:29 AM

Re: DUB Line - Developed by Meguiar's

I'm going to go broke in 2014... I think I'll be buying just about everything introduced so far

**Wors** · Nov 5, 2013, 05:51 AM

Re: DUB Line - Developed by Meguiar's

Great new 2014 lineup. The wheel cleaner and spray wax interest me.

**greg0303** · Nov 5, 2013, 07:34 AM

Re: DUB Line - Developed by Meguiar's

Very nice line of new products.

**Alfisti** · Nov 5, 2013, 07:40 AM

Re: DUB Line - Developed by Meguiar's

What does DUB stand for?

**Stephan** · Nov 5, 2013, 07:51 AM

Re: DUB Line - Developed by Meguiar's

DUB, founded in January 2000, is a North American magazine covering urban custom car culture and also features celebrities and their vehicles. The magazine also launched the DUB Magazine Custom Auto Show & Concert, a nationwide car show and concert tour that spans 16 United States cities. DUB now has many licensed goods that include Jada Toys' DUB City die-cast and radio controlled vehicles, DUB Edition car accessories, and Rockstar Games' Midnight Club 3: DUB Edition video game. The term "DUB" is street slang for custom wheels 20" or larger in diameter and was popularized through hip hop music. DUB was founded by Myles Kovacs, Haythem Haddad, and Herman Flores, who continue to head the company located in Industry, California.

courtesy Wikipedia.com

**jvs1991** · Nov 5, 2013, 08:22 AM

Re: DUB Line - Developed by Meguiar's

The wax, wheel cleaner and detailer look cool. Are these similar to anything you guys have now or totally different formulas?

**ftboomer** · Nov 5, 2013, 08:23 AM

Re: DUB Line - Developed by Meguiar's

DUB: as I always knew it originally came from people who stepped up from 19" wheels to 20"+, Ridin' on DUB's meant you had wheels 20"or larger.

opps, someone beat me to it

Sorry, back on topic

**Ghawk** · Nov 5, 2013, 09:07 AM

Re: DUB Line - Developed by Meguiar's

Oooooh I'm excited for the wheel cleaner! If it works half as good as Sonax Full Effect, I will have every bottle!

**Michael Stoops** · Nov 5, 2013, 09:07 AM

Re: DUB Line - Developed by Meguiar's

We thought this line might generate a bit of discussion. To address a couple of question already asked here:

1. This line does not replace any existing line. It is a collaborative effort between Meguiar's and DUB and all marketing of the product line will be handled by DUB. Our Customer Care Center will act as tech support for the line, but DUB will be responsible for all advertising and marketing. We created these products for DUB based on their request and it marks a bit of return to "co branding" that we've done in the past (Mercedes Benz, MOPAR, Fender Guitars, Jeldwin Doors, etc).

2. The spray wax and spray detailer are not hydrophobic formulations so they are not at all like our Ultimate Line. Performance wise they are closer to Gold Class but not simply a repackaging of that line.

Below is the press release put together to announce the partnership:

MEGUIAR'S AND DUB ANNOUNCE PARTNERSHIP WITH NEW CAR CARE PRODUCT LINE

Two Strong Brands Unite to Create Unique Products Tailored to the Urban Automotive Lifestyle

Irvine, Calif. - Brought together by their mutual passion for the automotive hobby, Meguiar's, the world leader in car care, and DUB, the original automotive lifestyle magazine and event series, have partnered together to create an all new car care product line, DUB Developed by Meguiar's. Complete with six unique products the line is being unveiled at the 2013 SEMA Show and was developed with the young urban lifestyle individual in mind. The entire line will be available to auto enthusiasts in 2014.

With Meguiar's experience and credibility and DUB's influence and passion to drive the urban market, the companies decided to partner together to create a unique product line that gives a new look and feel to car care. Each company was actively involved in the development process, ensuring that the line met the application, quality and desired experience standards of each organization.

"DUB has always been at the forefront of the urban automotive lifestyle, which is why we were excited to partner with them to create this car care line," said David Cairns, VP of Sales and Marketing. "By combining Meguiar's 112 years of automotive care knowledge with DUB's innate understanding of the young urban enthusiast, we were able to join forces to create something truly special."

Each DUB Developed by Meguiar's product was developed to be quick and easy to apply and features bright bold colors, a new matte finish bottle, and a special "DUB Effect" developed through a collaborative effort with the DUB team which includes specialized scents and other distinct features. The line will feature the following exciting products:

Spray Liquid Wax - Easily applied, spray-on wax that has an ultra-slick feel and a clean citrus smell
Spray Detailer - Quickly removes light dust and debris and leaves behind a light shine and green apple fragrance
Interior Clean & Shine - Gently cleans leather, vinyl, plastic and navigation screens and gives a light shine with a long lasting blackberry fragrance
Tire Shine - Leaves behind an extremely high gloss shine and has an adjustable nozzle that allows consumers to control how much product they want to apply depending on the profile of their tires
Metal Polish - Medium metal polish keeps wheels, grill and metal accents shining bright with a raspberry fragrance
Wheel Cleaner - Effectively cleans wheels and targets brake dust and completely safe to use on all wheels and components under the fender well. When applied, the formula transitions from a yellow-green hue to a red color highlighting the cleansing action as the solution interacts and attacks brake dust grime.

"It is an honor and privilege to partner with such an iconic brand as Meguiar's," says Myles Kovacs, President and Co-Founder of DUB. "DUB has always been a big fan of Meguiar's product innovation and quality. This collaboration is the best of both worlds."

The DUB Developed by Meguiar's family product line will be available at DUB events, mass retailers and auto enthusiast stores nationwide in 2014. For more information or to order online, consumers can visit www.dubcarcare.com.

**Michael Stoops** · Nov 5, 2013, 09:10 AM

Re: DUB Line - Developed by Meguiar's

Originally posted by Ghawk View Post

Oooooh I'm excited for the wheel cleaner! If it works half as good as Sonax Full Effect, I will have every bottle!

That product is one of several on the market utilizing a specific ingredient that reacts with iron and provides the color changing effect - and that oh so wonderful aroma (NOT!). This new DUB wheel cleaner behaves in the very same way, is safe on all wheel surfaces, but we've managed to tone down (to some degree at least) that characteristic aroma.

**jankerson** · Nov 5, 2013, 09:16 AM

Re: DUB Line - Developed by Meguiar's

OK, now I get it.

Announcement

DUB Line - Developed by Meguiar's

DUB Line - Developed by Meguiar's

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