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Post your Detailing Business Goals for 2005

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  • Post your Detailing Business Goals for 2005

    When it comes to operating a detailing business, sometimes we would just like to continue to do things the way we have always done them. It's easy to understand, it's almost always fun and it's the way we know best. Hey, doing things the way we have always done them got us this far. However, as our detailing businesses continue to grow we need to take time to set realistic goals and find ways of measuring whether or not we are meeting those goals.

    Since we are all at different levels in this industry, we will all have different goals. Think about it; some are new to detailing, some weekend driveway detailers, some own detail shops, some do mobile detailing, some do only wholesale dealership work, some do only re-conditioning type detailing, some do car dealer washing and prep, some do recreational vehicles, some do boats, some do power washing of tractor and trailers, some do express detailing, some do extreme detailing, some offer equipment, some offer products, some offer services and information about detailing. Yes, we are all at different levels in this industry and we all come from different backgrounds. So of course, our goals will be different. What are your detailing business goals for 2005?


    Here is one of the goals that I am working on for 2005.

    I am now in the planning stage of establishing a ‘hands-on training tutorial’ for interested clients here in Southern New Jersey. Basically, it would be very much the same as any of my regular detailing jobs. The only difference being that the client would work along with me on their own vehicle and they would get to see everything involved, including the process and the products used. Is there really a need for this type of training? Well during the past few years I have found that some people just have a basic need to learn more about how they can properly clean, polish and wax their own car, just like a professional. In an attempt to fill this need, it was only natural to think about offering hands-on training tutorials.
    FRANK CANNA
    Mirror Finish Detailing
    23rd Year 1986-2009

  • #2
    Thanks for starting this topic. Your insight has been very helpful to me.

    Here are some goals I'm shooting for... I think they're realistic?? You tell me.

    Really exceed my client's expectations. Keep them excited about owning a very well detailed vehicle. They'll spread the word ... I've been working at it a year almost, now take that experience and step up to the next level.

    Have my weekends booked up 3 or more in advance for the whole summer... This will take some strong marketing. I'd better get started.

    Earn enough this next season to pay for my supplies and a new trailer... I will have to do a better job of watching my costs. This past year was a hobby, now it's time to step up!!

    Learn better efficiencies and time saving techniques while providing top of the line service (not cutting corners)... I will practice and study this off season. That's why I'm trying some new products like QEW.

    Study the basics of business to ensure my business has longevity.

    Rotary...

    Maybe I'm aiming to high. Is that too many?

    We'll need to look back at this one in 06 to see how we did.
    Last edited by scrub; Dec 21, 2004, 08:39 PM.

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