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My situation quickly:
I have a shop in Upstate New York, busy April - December. I am in a not so affluent area. Average income is 33k per year. I am currently charging $150 for a complete. (wash, hot water extract, clean plastic, clay, 66, glass) this takes me 5hrs on a normal soiled sedan (camry, accord, taurus). I also have one employee who does all my dealer work. Dealer is charged $145 even for SUVs and Vans unless it is dirty. For the dealer I always have my guy cut corners where possible to save time, such as skip clay, not extract 2nd and 3rd row seating, etc.
I know my pricing is low, and I try to push people to let me polish and seal their car (80, 20) for an extra $40, so a complete would be $200.
My question is if anyone else has had this problem or has any advice as to how to go about changing over my pricing structure. I don't like doing dealer work, and I don't like performing work that I know could be done better if the customer would be willing to pay more.
I know how to buff and wet sand, and I have been trying to educate the customer and explain why they should have their car polished and protected rather than just have me "wax it".
What are some hourly rates that you guys are charging? I would like to get my shop rate up to $40 per hour, it is at about $30/hr now except when doing dealer work it is slightly lower.
I have a shop in Upstate New York, busy April - December. I am in a not so affluent area. Average income is 33k per year. I am currently charging $150 for a complete. (wash, hot water extract, clean plastic, clay, 66, glass) this takes me 5hrs on a normal soiled sedan (camry, accord, taurus). I also have one employee who does all my dealer work. Dealer is charged $145 even for SUVs and Vans unless it is dirty. For the dealer I always have my guy cut corners where possible to save time, such as skip clay, not extract 2nd and 3rd row seating, etc.
I know my pricing is low, and I try to push people to let me polish and seal their car (80, 20) for an extra $40, so a complete would be $200.
My question is if anyone else has had this problem or has any advice as to how to go about changing over my pricing structure. I don't like doing dealer work, and I don't like performing work that I know could be done better if the customer would be willing to pay more.
I know how to buff and wet sand, and I have been trying to educate the customer and explain why they should have their car polished and protected rather than just have me "wax it".
What are some hourly rates that you guys are charging? I would like to get my shop rate up to $40 per hour, it is at about $30/hr now except when doing dealer work it is slightly lower.
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