Best way to say this -

[Superior Shine]

I about to start a large advertising campaign. It consists of multiple post card mailings to what I believe is my target market.

I am offering a $45 voucher to any new client that had his/her vehicle detailed. It is good toward a second car or the same car for follow up service.

Is this clear enough??

“Present this card at time of detailing service and get a $45 voucher toward auto detailing service for a second vehicle”

[DogParkGuy]

Certainly looks clear enough to me, and I used to do alot of direct mail letters in a previous career. What does the voucher look like that you are giving the customer? Is there a place to write something about the first car detailed? Is there an expiration date? Is it transferable?

[matt colvin]

I would modify what you said:

"“Present this card at time of detailing service, and get a $45 voucher toward auto detailing service for a second vehicle or a follow-up service on previous vehicle.”

Or you could simplify it to

"Present this card at time of service to recieve a voucher good for $45 off of your next detail service."

[monkuboy]

Originally posted by matt colvin
I would modify what you said:

"


"Present this card at time of service to recieve a voucher good for $45 off of your next detail service."

My two cents is that this last sentence is the clearest and simplest. That way it covers both the same or a second vehicle and also makes it clear that it is for the same customer (i.e., not transferable, assuming that's how you wanted it to be).

[Jbirk]

Yeah, I agree this is a great idea; however, you should be asking yourself if it makes since for you to do this.

I.e. if you are all booked up and already having trouble finding space to squeeze a client in, then there is no reason giving $45 off. What you want to do is find the equilibrium market price for the work you do, which is highly skilled detail work.

In other words, if you can get $400 for a detail and have no problem finding the work, don't offer the $45 off.

You may also want to put a restriction on it such as: "on jobs costing $150 or more."

Obviously, if you see the same vehicle again and it hasn't been throguh an automatic car wash or otherwise neglected, It won't need much work done. If that is the case and all it needs is a wash, you aren't going to make much money driving to someone's residence or business, setting up the canopy, bringing out the equipment, washing, and putting everything away for the price of a wash minus $45.

For that, I recomend adding something like "for any detail $100 or more." At least then you know there is no possible way you will go to someones house for less than $55.

"Present this card at time of service to recieve a voucher good for $45 off of your next detail service of at least $100"

Also, do put an expiration date on it even if you don't plan on expiring them. Also, put something that says it is a "voucher/coupon" not a "Gift certificate." Also define the coupon as having "NO CASH VALUE" or "1/100 of a cent if required to assign a cash value in CA." as by CA law Gift Certificates cannot expire. If you ever stop detailing, you don't want someone 20 years from now trying to get their $45 off a detail if you aren't offering them anymore. Also, make it very clear that the coupon can only be exchanged for services and is not redeamable for cash. Also, not replaced if lost or stolen...

Be certain to write some small print. If you do not, you may find yourself **** in an awckward position of having to pay cash to your previous customers and honor your agreement forever.