New Flyer

[Kelm]

Was wondering if you all would mind giving me some comments on my flyer before I go run to the printer and make 100 of them.

[Mike Phillips]

These comments are only intended to help, not criticize, that said... there is no information that explains to the potential customer the difference between the lowest price option and the other two options except that they can see the two higher priced option include more paint care.

If you assume most people don't know why it's important to clay, clean and polish, when they see for $50.00 they can get their car detailed, they probably won't spend the extra money for the cleaning and polishing.

Now you can educate them verbally when you speak with them, but I wonder if their is a way you could decrease your font size for you three lists and then use the real-estate you create to do some educating on your flyer. Such as the benefits to claying, cleaning and polishing. If you want to charge more money and offer more services, you need to help your customer to understand why it's in their benefit to pay more money.

Remember, people think like this,

"What's in it for me?"

Use the SWAT technique when writing advertising copy, SWAT stand for, So What, after writing your copy, adopt your customers mindset and say, "So What?"

If you can answer the So What questions with a compelling benefit or feature, then write that down and work it into your copy, for example,

Package 2 includes claying, (So What), Claying safely removes above surface contaminants that normal washing and waxing will not remove. Removing these above surface contaminants will increase surface smoothness which will increase gloss, this helps to restore a show car shine to your car's paint. It also insures the surface is 100% clean and free from bonded contaminants which insures the wax will adhere better to protect better and longer. (Wax will not stick to dirt very well).

That's just an example but you get the idea...

Nothing wrong with doing wash and wax details, in some cases they may be your best money maker. KISS, Keep It Simple Son! IT just depends on your customer.

I'm sure some of our other part-time and full time professional detailers will chime in with their two cents.

[Kelm]

Thanks Mike

Awaiting them as I'm home from school today so I had a chance right now I'm letting the iron cooldown as I just made me a t-shirt for Kelm Detailing.