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S ituation
T ask
A nalysis
R esult
The Situation
As some of you may know, Australia and some other countries are face immense drought. We don’t really get rain, and when we do, its VERY VERY little – approx 1-2mm per rainy day.
So if you factor that in, just imagine the amount of water we would need to conserve when we use it in our houses – and MOST importantly, on our cars. Car washes here are doing ok, but we will be heading towards water restrictions that will place car washes out of business.
Australia is a country with a big Meguiar ‘s following.
The Task
In order to flow with car care enthusiasts and the general public, there needs to be an AFFORDABLE, value for money, swirl free and scratch free waterless EXCLUSIVE product being brought out by the chemists in Meguiar’s HQ to tackle the waterless industry – in which to me, is booming at the moment. The amount of waterless products i use is crazy, and though it maybe expensive at first to the general public, the dilutions i use it at and the amount of care i place in2 waterless washing ends up saving me money at both waterless dedicated mobile detailers and normal self car wash servos.
The Analysis
As a Meguiar’s freak, im always looking for products that will be on par with the Meguiar’s standard. However, due to import costs and other distribution costs, value for money and affordability will always be an issue with 50% of the Meguiar’s products.
Here’s something to illustrate this point:
Meguiar’s Offering
Meguiar’s Waterless Solution is very attractive, and definitely targeted for the waterless market. This link will take you to the AUMeguiar’s Waterless website:
http://www.meguiars.com.au/waterless.htm
Armed with a body duster, waterless spray and a specific waterless microfiber towel (a towel that has 10%-15% less microfiber “hair” so its not as expensive as the GC Supreme Plush Microfiber), its a pretty good package. All three can be purchased as a starter kit for $50AUD.
However the down side: to continually support this product, individual prices are a bomb.
Here’s why:
· Official Meguiar’s Body Duster = $50AUD
· Waterless spray 475ml = $15AUD
· Waterless refill pack 2Litre = $40AUD
· Can say much about microfiber towelling this is an expensive market anyway.
· Last one to top it all off, the Waterless spray solution in 475ml&2Litre packages is actually the same (if not VERY similar) formulation to the Meguiar’s Last Touch detailing spray in the Meguiar’s Detailer Line.
· It is much more affordable to purchase Last Touch as they come in 3.8Litre & costs $55AUD, however most consumers will never know of the same formulation and won’t support the Meguiar’s Waterless products. Even at $55AUD for 3.8Litres, its considered pricy.
Competitors Offering
In recent times, there is an Australian company offering a product that has been very quickly capitalising this market.
The Style Magic Waterless Car Wash
http://www.carmagic.com.au/
http://www.jonnosmagicwash.com/products_outline.html
· A Style Magic Waterless Spray including fine mist sprayer (1Litre) = $17
· A Style Magic Waterless Refill Kit (1Litre) = $12
· A Style Magic Waterless Refill Kit (5Litre) = $45
Further advantages outlined:
· Australian Made
· Non Toxic
· All Natural
· No Petroleum
· Can i add again, the price?
Though there may not be a body duster and quality microfibers involved, the main comparisons are purchasing in bulk. Meguiar’s still does not have the market share within this sector. I know personally, that car dealers and mobile trade detailers purchase these babies in huge bulks, making prices EVEN more affordable.
The Result
Currently, our state government in Australia is rebating a bag of waterless goods. For every $50 spent, you will be rebated $30, so your purchase is only $20. AMAZING.
If Meguiar’s had a product that was comparable towards the Style Magic Waterless solution, i reckon sales would go through the roof. The aspects stopping that from occurring are high prices/affordability & a dedicated waterless formula.
ffice
ffice" />S ituation
T ask
A nalysis
R esult
The Situation
As some of you may know, Australia and some other countries are face immense drought. We don’t really get rain, and when we do, its VERY VERY little – approx 1-2mm per rainy day.
So if you factor that in, just imagine the amount of water we would need to conserve when we use it in our houses – and MOST importantly, on our cars. Car washes here are doing ok, but we will be heading towards water restrictions that will place car washes out of business.
Australia is a country with a big Meguiar ‘s following.
The Task
In order to flow with car care enthusiasts and the general public, there needs to be an AFFORDABLE, value for money, swirl free and scratch free waterless EXCLUSIVE product being brought out by the chemists in Meguiar’s HQ to tackle the waterless industry – in which to me, is booming at the moment. The amount of waterless products i use is crazy, and though it maybe expensive at first to the general public, the dilutions i use it at and the amount of care i place in2 waterless washing ends up saving me money at both waterless dedicated mobile detailers and normal self car wash servos.
The Analysis
As a Meguiar’s freak, im always looking for products that will be on par with the Meguiar’s standard. However, due to import costs and other distribution costs, value for money and affordability will always be an issue with 50% of the Meguiar’s products.
Here’s something to illustrate this point:
Meguiar’s Offering
Meguiar’s Waterless Solution is very attractive, and definitely targeted for the waterless market. This link will take you to the AUMeguiar’s Waterless website:
http://www.meguiars.com.au/waterless.htm
Armed with a body duster, waterless spray and a specific waterless microfiber towel (a towel that has 10%-15% less microfiber “hair” so its not as expensive as the GC Supreme Plush Microfiber), its a pretty good package. All three can be purchased as a starter kit for $50AUD.
However the down side: to continually support this product, individual prices are a bomb.
Here’s why:
· Official Meguiar’s Body Duster = $50AUD
· Waterless spray 475ml = $15AUD
· Waterless refill pack 2Litre = $40AUD
· Can say much about microfiber towelling this is an expensive market anyway.
· Last one to top it all off, the Waterless spray solution in 475ml&2Litre packages is actually the same (if not VERY similar) formulation to the Meguiar’s Last Touch detailing spray in the Meguiar’s Detailer Line.
· It is much more affordable to purchase Last Touch as they come in 3.8Litre & costs $55AUD, however most consumers will never know of the same formulation and won’t support the Meguiar’s Waterless products. Even at $55AUD for 3.8Litres, its considered pricy.
Competitors Offering
In recent times, there is an Australian company offering a product that has been very quickly capitalising this market.
The Style Magic Waterless Car Wash
http://www.carmagic.com.au/
http://www.jonnosmagicwash.com/products_outline.html
· A Style Magic Waterless Spray including fine mist sprayer (1Litre) = $17
· A Style Magic Waterless Refill Kit (1Litre) = $12
· A Style Magic Waterless Refill Kit (5Litre) = $45
Further advantages outlined:
· Australian Made
· Non Toxic
· All Natural
· No Petroleum
· Can i add again, the price?
Though there may not be a body duster and quality microfibers involved, the main comparisons are purchasing in bulk. Meguiar’s still does not have the market share within this sector. I know personally, that car dealers and mobile trade detailers purchase these babies in huge bulks, making prices EVEN more affordable.
The Result
Currently, our state government in Australia is rebating a bag of waterless goods. For every $50 spent, you will be rebated $30, so your purchase is only $20. AMAZING.
If Meguiar’s had a product that was comparable towards the Style Magic Waterless solution, i reckon sales would go through the roof. The aspects stopping that from occurring are high prices/affordability & a dedicated waterless formula.
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