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Identify Your Potential Clientele

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  • Identify Your Potential Clientele

    How often do you admire cars as you go about your day? Do you often picture yourself working on them? When you see a hologram, or several, do you ask yourself why they aren’t coming to you? When you spot a shiny, new Lamborghini or Ferrari, do you wonder why they use another detailer instead of yourself? When you see a new, Black BMW on the road and see swirls and holograms that litter the finish, do you wonder why they have not brought it to you to correct it?

    These thoughts beg the question, when is the last time a car paid you? Did it lift up it’s hood to access it’s store of funds? Or were they hidden in the glove-box?

    The point of this is that one of the most important parts of this business is identifying potential clientele. Just because they drive a Porsche, Jaguar, or Rolls Royce does not mean they have an interest in the beauty of their finish. You have to figure out what motivates them. You have to figure out their income level, where they live, and what prices they are willing to pay.
    We are all apprentices in a craft where no one ever becomes a master.

    Ernest Hemingway (1899-1961)

  • #2
    Re: Identify Your Potential Clientele

    Very interesting and valid point- as with any business it is important to identify who is going to actually be paying you, and find a way to find and inform them of your product.

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    • #3
      Re: Identify Your Potential Clientele

      I agree. A couple of weeks ago a was getting gas. In pulled a Porsche. Had a few ares (very small) with paint transfer on them. I complimented him on his car. Asked him about the paint transfer areas and some small scratches here and there. He said they don't bother him. I was floored. Here I am in the wife's seabring and the finish looks 100 times better then his. What a disservice to a beautiful car.
      quality creates its own demand

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