some marketing class question - final project

[toyotaguy]

I have a report to do on the detailing industry and its going to end up about 30 pages total. One of the sections, I need to compile some secondary research data on marketing; what has worked, what didn't etc. If some of you would not mind sharing with me the answers to these few questions, I would greatly appreciate it

This is for those of you who own your own business only, as per the requirements of the assignment...but if others have gone through the same deal also, then that would work. This is going to remain anonymous in the paper. If you would rather PM me the answers, please do!

1 - what is your target market?
2 - how did you figure out your target market?
3 - what income bracket do you cater to?
4 - how do you deal with scheduling conflicts?
5 - At what point did you decide to hire permanent help? Where did you find this help?
6 - When you were not busy in the beginning, what helped you gain customers, besides time?
7 - What did you do for advertising on a start up budget?
8 - How many days a week are you Detailing cars?
9 - Do you feel you are charging what you want to charge, or what the market lets you charge?
10 - How do you intend to grow in the Detailing Industry?

These answers can be brief one sentence, or a couple sentences, but do not need to be paragraphs!

Thanks in advance,

Eric

[toyotaguy]

Re: some marketing class question - final project

bump bump....anyone

[Superior Shine]

Re: some marketing class question - final project

1 - what is your target market?

upper income car guys and gals

2 - how did you figure out your target market?

I needed people that love cars and have the income to pay my fee.


3 - what income bracket do you cater to?

White collar, Upper income

4 - how do you deal with scheduling conflicts?

No conflicts here, I run a smooth operation


5 - At what point did you decide to hire permanent help? Where did you find this help?

When my days went to 10+ hours and I was booked 2-3 weeks out.

6 - When you were not busy in the beginning, what helped you gain customers, besides time?

Pound the pavement, passing out cards meeting people.

7 - What did you do for advertising on a start up budget?

I had more time than money (and no internet) so I pressed palms and kissed babys and passed out more cards.


8 - How many days a week are you Detailing cars?

5 days

9 - Do you feel you are charging what you want to charge, or what the market lets you charge?

Yes

10 - How do you intend to grow in the Detailing Industry?

That my friend will be my secret-