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Thats the thing. It is against what John Doe has been taught for his whole life, and often pardadim shifts of this nature greatly limit the appeal of the product. Most people who own cars don't even buy car soap at a parts store, they either run their car through a wash on occasion or use dish soap.
The miseduction and misinformation in the consumer market is mind blowing. A ONR type product can (and over time will) make inroads into the consumer base, but I would imagine at this time the RD money is better spent improving existing (and commerically viable) products.
Could Meguiars develope the best rinseless wash? Of course, they have huge budget. And when the time comes (if the time comes) when this type of product would be viable I am sure Meguiars will do so.
I used ONR for the first time and it was a great product. Took less time then traditional wash, even used it to clean wheels and wells. Great for us that have water restrictions.
Could Meguiars develope the best rinseless wash? Of course, they have huge budget. And when the time comes (if the time comes) when this type of product would be viable I am sure Meguiars will do so.
Maybe they should offer it in the professional line.
This is the only part that I have a question about. You mix it the same way you do regular car wash, you just don't have to drag out the hose. I guess my question is what new techniques do you have to learn to use a rinseless wash? Guess it depends who you are catering the product to, which in ONR's case is anyone and everyone?
Thats the thing. It is against what John Doe has been taught for his whole life, and often pardadim shifts of this nature greatly limit the appeal of the product. Most people who own cars don't even buy car soap at a parts store, they either run their car through a wash on occasion or use dish soap.
The miseduction and misinformation in the consumer market is mind blowing. A ONR type product can (and over time will) make inroads into the consumer base, but I would imagine at this time the RD money is better spent improving existing (and commerically viable) products.
Could Meguiars develope the best rinseless wash? Of course, they have huge budget. And when the time comes (if the time comes) when this type of product would be viable I am sure Meguiars will do so.
I agree ONR like products will have limited appeal for many years since it is against what we supposedly have been taught.
In the US, until some company starts selling OTC and takes the windburn of the product adoption history, I do not think you will see the more respected names come into the market. The key to OTC is getting the parts stores to carry it. You have to convince them first to carry it. These guys control access to the consumer. They are the ones that own the shelf space unless you launch some as an infomercial with Billy Mays.
Also, unless forced, I do not think the average consumer is going to readily switch. They are set in their ways. This is why you see the same products on te shelf I saw many years ago (Turtle Wax, Rubbing Compound, etc). I did not until water restrictions forced me.
At the moment, tire shires seems to occupying way too much shelf space.
Rinseless washes have limited appeal. They require the consumer to learn new technqiues (never good from a mass appeal aspect) and they have preception going against them. I saw David from Optimum selling ONR at the Tampa Detailer Expo to regular "production" detailers and even they did not seem interested and skeptical.
This is the only part that I have a question about. You mix it the same way you do regular car wash, you just don't have to drag out the hose. I guess my question is what new techniques do you have to learn to use a rinseless wash? Guess it depends who you are catering the product to, which in ONR's case is anyone and everyone?
Well, I think I'm the "average" consumer...but isn't it (sort of) true? I mean not the suds specifically, but a good quality wash, like NXT or GC Shampoo is going to trump something like ONR.
ONR has a wonderful convenience factor, but it's not going to be the "best" wash you can get.
I'm slightly confused in your response. Are you saying that the average consumer will not "think" that ONR is better or are you saying that ONR isn't better?
I think the problem is how you define better...
Time Savings: ONR/QEW
Mess: ONR/QEW
Gloss Left Behind: ONR/QEW (opinion of ofcourse)
Less likely to water spot: ONR/QEW
The only catergory I would see regular wash winning would be...
Most likely to not damage paint on REALLY SUPER DIRTY CARS: Traditional wash
So in which way is ONR either trumped by traditional wash?
Meguiars has three seperate lines to cater to three specific markets (with obvious cross-over)
Mirror Glaze/Professonial- Aimed at body shop, producting, and most detailing markets.
Detailer Line- Aimed at the majority of detailers
Consumer- Aimed at the average, auto parts store DIYER.
Let me expand slighlty. IMO, Meguiars doesn't really cater the super high detailer or super avid enthusist and the reason is in a niche product caters to a niche audience.
In the professional line, production work is a huge segment vs. specilized shops. The mirror glaze products have to produce great results for the majorty of slightly trained guys that do this work. Compared to the competition in this line from AutoMagic and 3M, I feel Meguiars blows them out of the water in terms of quality products produced.
The Detailer Line is slighlty more focused. But again the big market (and thus maximum profit) is not in the super focused small high end market but in the big picture. It seems to me that 99% of the detailing companies out there focus on production work and choose to use the cheapest products that produce good results. That means the products have to carry a certain price point and produce good (or in Meguiars case, great) results. Again it doesn't make sense to miss out the majority of the market as we make up the smallest component. It is a testment to Meguiars that the products they produce are good enough for this market are amongst the best avialable at any price.
The Consumer Line again is going to be focused towards the area of maximum profit. This doesn't mean that the products are not very good, but they have to be user friendly, generally contain cleaners (as the overwhelming majority of Meguiars users are not going to "properly do it"), produce good shine, ect. Again these products have to meet a price point and do so with comprimizes necessary to cater to the maximum market.
The reason I point this out is because no matter how popular "ONR" seems it is still a niche product with limited appeal. A lot of people seem to use it because of its discussion on enthusist forums, but this is a small market segment. I would assume (just guessing) that Meguiars sells more Gold Class soaps in one Wal-Mart then ONR sells total.
Rinseless washes have limited appeal. They require the consumer to learn new technqiues (never good from a mass appeal aspect) and they have preception going against them. I saw David from Optimum selling ONR at the Tampa Detailer Expo to regular "production" detailers and even they did not seem interested and skeptical.
From a profit standpoint, Meguiars is better off investing the R and D money into improving their traditional soaps (which are amongst the best, both Gold Glass and NXT are awesome)which have much broader appeal.
This is all my opinion based on a 4 year degree that I never put to use, so take it for what it's worth.
IME, ONR is a viable, and often preferable method of washing with very few drawbacks and many positives. It just isn't the most profitable product for a large company to produce.
So I'm not sure your defintion of "better" but ONR fits mine.
Meguiar's tested the available rinseless car washes in the past and after testing they concluded they could make a much better product compared to what was available but at this time the decision has been made to not introduce a rinseless wash because at this time the best way to wash a car is with a free flowing water source.
We offer a type of waterless wash in Australia because they have water restrictions in that country due to drought issues. Our position however is that the best way to remove abrasive dirt and contaminants without instilling swirls and scratches is to wash and rinse with free flowing water.
There is certainly some truth to this (and I'm one of them), although I'm almost always willing to try something once.
I certainly know how you feel. After hearing all your life that in order to wash properly without introducing marring you need to rinse well and use allot of wash solution on the surface with a deep pile soft mitt of some sort it is difficult to accept that you can wash a car with 2 or 3 gallons of water with no rinsing and have no marring. I think the secret is in new technology that allows the ONR to bond to the paint, encapsulate the grit and move it away from the surface. That being said I believe you still have to take some care using ONR--as I mentioned in an earlier post pre-wet when the car is extremely dirty and don't use any pressure on the wash mitt. I was finally convinced to give it a try when I talked to a guy in Michigan who had been using ONR for 2 years on a black Mustang and experienced no marring. I gave it a try with the intention of using it in the winter only, but have been so pleased that it is hard to make myself get the hose out etc.
"This unique product contains substantive polymers which bond to the paint and protect it during the wash. Therefore, No Rinse⢠Wash & Shine offers greater protection and lubricity than conventional car washes leaving a sleek & glossy finish behind afterwards."
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